Section 02
✺ Projects
Marketing problems solved with engineering.
01 / Research & Scoring
2025 to Now
AI-Native Account Research & Scoring
Designed and maintained the system that researches and ranks target accounts for sales prioritization. Research orchestration and context modeling feed prompt logic that weighs hiring velocity, leadership changes, enrichment, call intelligence, attribution, and CRM history into a daily score. Rebuilt the model twice as the business matured, cutting noisy inputs and adding signals that actually moved conversion. Re-ran the refreshed model across more than 10,000 accounts and delivered ranked lists to regional sales teams.
- Outcome
- 10,000+ accounts scored and re-scored
- Scope
- Research orchestration · Context modeling · Prompt logic
Outbound priority
Account is scored before the sales motion begins.
Activation score
78
Activate02 / Outbound Systems
2025 to Now
Automated Outbound Engine
Proposed a multi-tier architecture for real-time outbound, then built the daily engine. It sends thousands of sequenced, multi-touch emails per day and routes engaged leads to the correct sales team through automated alerts.
- Outcome
- Thousands of sequenced emails per day
- Impact
- 2,000+ recipient campaigns influenced 9 opportunities, including one closed-won
Enterprise segments
Persona-specific outbound written from account context.
3×
meetings booked
03 / Paid Media
2024 to Now
Multi-Channel Ad Engineering
Owned paid advertising end to end across LinkedIn, Meta, Google, and Reddit, plus early conversational-AI placements. Built campaigns, targeting, landing-page routing, conversion tracking, budgets, and A/B tests, then made the decision on what to scale or pause.
- Outcome
- 24× targeted-audience expansion
- Performance
- LinkedIn CTR from ~0.21–0.30% to 0.35–0.70%
0.16%
0.60%
3.75× CTR04 / Launch Systems
2025
Product Launch Systems
Served as a core execution driver on a major company product launch. Owned ad copy and campaign setup across a coordinated multi-campaign push, and built a companywide AI tool that helps employees draft personalized, on-voice launch posts.
- Scope
- Coordinated campaign of ~$19K
- System
- Reusable launch-post tool adopted companywide
Every weekday
8
AM
If launch exists
Write from calendar context.
If calendar is clear
Search web for evergreen angle.
Draft lands ready for human review.
05 / Answer Engine Optimization
2025 to Now
Answer Engine Optimization
Launched structured monitoring of how the company appears in large language model answers, established a baseline, and ran the program to grow that presence. Built reporting across hundreds of non-branded prompts and thousands of model responses while also owning a parallel SEO and web-traffic improvement effort.
- Scope
- Hundreds of prompts · Thousands of model responses
- Organic
- 14K+ sessions in 90 days · Search #2 traffic channel at ~37%
Live coverage
Structured content is being retrieved and cited directly.
06 / Skills & Agents
2025 to Now
Reusable Skills & Agent Workflows
Built reusable skills and scheduled agent workflows for event follow-up, sales playbooks, launch-post generation, and a personal operations assistant that delivers a daily briefing. Human review sits on anything customer-facing, and a recurring reporting rhythm turns campaign data into shared learnings.
- Outcome
- Reusable tooling adopted beyond one-off tasks
- Approach
- Scheduled skills · Agent workflows · Human review
30+ regions
↓
CAC
↑
ROI
↑
CVR