Experience.

AI GTM Engineer

Building GTM infrastructure and automations at Workera.

AI Product Marketing Manager

Built and tested GTM systems for B2B campaigns, content, discoverability, and measurement.

• ▹Built an outbound system using Clay, n8n, and the OpenAI API for enrichment, content generation, and multi-channel activation.
• ▹Prototyped campaign assets with Veo 2/3, ElevenLabs, and Canva AI.
• ▹Evaluated AI SEO and Answer Engine Optimization tools for SaaS discoverability.
• ▹Integrated GA4 and Looker to analyze traffic, intent, and on-site conversion.

AI Product Analyst

Helped shape the 2025 retiree-engagement roadmap by finding what drives repeat giving.

• 3 predictors
• 5 outreach plays

• ▹Led a Voice of Customer survey in Qualtrics.
• ▹Found 3 key predictors of repeat giving.
• ▹Shaped 5 new outreach ideas for the 2025 roadmap.

Product Marketing Intern

Supported B2B GTM through competitive positioning and targeted ABM campaigns.

• 3× ABM page views

• ▹Created GTM decks combining positioning and competitive analysis.
• ▹LinkedIn retargeting tripled page views among high-value ABM accounts.
• ▹Connected ads, SalesLoft, and CRM data in Power BI.

Product Marketing Manager

Drove GTM performance for a flagship SaaS product through positioning and campaign optimization.

• $2M budget
• +40% paid ROI
• 100+ KPIs
• +10% CTR

• ▹Managed a $2M multi-channel budget and improved paid ROI by 40%.
• ▹Defined and tracked 100+ KPIs across marketing, revenue, and product usage.
• ▹Built competitive benchmarks that increased search ads CTR by 10%.

Marketing Analyst

Improved paid acquisition and retention efficiency across global markets.

• -80% CAC
• +20% form conversion

• ▹Used LTV analysis to identify high-retention cohorts and reallocate regional spend.
• ▹Lowered paid search CAC by 80%.
• ▹Used form analytics and heatmaps to improve form conversion by 20%.

Performance Analyst

Turned operational reporting into decision-ready client insights.

• 4 hrs/wk saved
• -60% reporting time

• ▹Automated daily payroll quality control, saving 4 analyst hours per week.
• ▹Built Tableau scorecards that cut reporting preparation time by 60%.

Marketing Specialist

Researched target markets and supported sales with tailored pitch materials.

• ▹Identified and qualified high-potential leads.
• ▹Contributed to winning new client contracts.

Marketing Specialist

Led marketing while balancing audience growth and sponsor needs.

• 10+ sponsors
• $6K partnerships
• 3,000+ attendees

• ▹Secured 10+ sponsors and generated about $6K in partnerships.
• ▹Led a 15-person marketing team.
• ▹Brought 3,000+ attendees to competitions and performances.